Jennifer Grosshandler

Founder

Jennifer GrosshandlerJen Grosshandler is a global marketing veteran and proud parent of a 13-year-old transgender daughter named Chazzie, a gift that has inspired Jen to become a national advocate and voice intent on shedding light and levity on the gender conversation. With the support of her incredible family and friends, Jen launched The GenderCool Project in 2018, an awareness campaign turned movement that’s spotlighting positive stories of the accomplishments of transgender youth. The campaign aims to open up understanding in communities across the globe by introducing WHO these remarkable kids are and not WHAT they are.

The launch was covered internationally by media including: The TODAY Show; Rolling Stone; New York Times; People Magazine; ABC News; NBC News; Pink News; Teen Vogue; Huffington Post; and The Chicago Tribune. More than 43 countries across continents engaged with the campaign after the launch from Uganda to Australia to Costa Rica to Israel.

GenderCool is now being elevated by a dozen Fortune 500 companies and global organizations, including Bank of America, Dell, Nike, Intuit, HP, Uber, Citi, Allstate, Conagra Brands, Sanofi and Out & Equal among others.

Jen is also on the front line of school policy work for gender inclusive schools in Illinois throughout the country.

Prior to founding The GenderCool Project, she had a thriving communications consultancy, supporting iconic brands such as McDonald’s, Netflix, Starbucks, and Allstate. Her battlefield training was at global PR giant Edelman Worldwide where she rose to senior vice president/group head.

Jen graduated with a bachelors of science in journalism from the University of Colorado, Boulder.
She is business-level fluent in Spanish and a medaled triathlete and marathoner.

Watch the Grosshandler Family Story

Gender Cool Project Logo

Help us open up understanding around the gender conversation by telling more and more stories of remarkable transgender children across the country.

DONATE The GenderCool Project seeks to reach every corner of the country with positive and powerful stories about who transgender kids and their peer allies are rather than what they are. We leave the labels at the door and build understanding through storytelling about the accomplishments of these remarkable young leaders.