The Business Case For Supporting GenderCool
Why the most forward-thinking companies partner with GenderCool, and what it means for talent, brand, and bottom line.
Executive Summary
The need for visible, authentic, and systemic support for transgender and nonbinary youth has never been greater. In 2025 alone, over 932 anti-LGBTQ incidents were recorded across the U.S., with more than 480 directly targeting trans and nonbinary people. At the same time, younger generations, soon to represent three-quarters of the workforce, demand workplaces and brands that align with their values.
Attracting & Retaining Exceptional Talent
By 2030, Gen Z and Millennials will make up 74% of the global workforce. These generations seek more than titles; they demand meaningful work, well-being, and inclusive values. One in three LGBTQ+ employees are actively seeking to leave their employer for a more inclusive workplace.
Fostering Authenticity & Well-Being
Research shows 73% of employees who are out at work report higher engagement, compared to just 53% who are not. Yet less than half of LGBTQ+ employees feel comfortable being fully out at work. The cost of inauthenticity is high: burnout rates are halved when inclusion improves from the lowest to the highest quartile.
Strengthening Brand Loyalty & Reputation
Consumers and investors are making values-driven decisions. Silence or neutrality is no longer a safe strategy; stakeholders expect visibility and accountability.
Fueling Innovation & Creativity
Diverse teams produce 45% more creative outcomes and access a broader range of problem-solving approaches. GenderCool's corporate partners benefit from authentic storytelling that has penetrated mainstream culture, from a three-year collaboration with Pixar/Disney+ on the trans character Kai in Win or Lose, to the Netflix premiere of Will & Harper.
Boosting Financial Outcomes
The economic case for LGBTQ+ inclusion is undeniable. Inclusive companies consistently outperform peers in revenue growth and resilience. Transparency compounds these benefits: companies leading in LGBTQ+ disclosure report profits 2.3 times higher than peers.