Jennifer Grosshandler


Jennifer GrosshandlerJen is a marketing veteran and proud parent of a 12-year-old transgender daughter named Chazzie, a gift that has inspired her to become a national advocate and speaker intent on shedding light and levity on the gender conversation. Tapping her skills and connections in 25+ years in the global marketing world, Jen and co-founder Gearah Goldstein launched The GenderCool Project in 2018, an awareness campaign and non-profit spotlighting exceptional stories of the accomplishments of transgender youth. The campaign aims to open up understanding in communities across the country by introducing WHO these remarkable kids are and not WHAT they are.

The GenderCool Project launch was covered internationally by media including: The TODAY Show with Megyn Kelly; RollingStone; New York Times; People Magazine; ABC News; NBC News; Teen Vogue; Huffington Post; Pink News; and WGN News with more powerful national media coverage planned in the coming months. More than 43 countries across continents are now engaged with the campaign, from Uganda to Australia to Costa Rica to Israel.

Jen is also on the front line of school policy work for gender inclusive schools in Illinois, helping to lead the charge in multiple school districts, representing more than 35,000 students.

Prior to founding The GenderCool Project, she had a thriving communications consultancy, supporting iconic brands such as McDonald’s, Netflix, Starbucks, and Allstate. Her battlefield training was at global PR giant Edelman Worldwide where she rose to senior vice president/group head.

She is a graduate of the University of Colorado, Boulder with a bachelor of science from the school of journalism. Jen is business-level fluent in Spanish and a medaled triathlete and marathoner.

Watch the Grosshandler Family Story

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Help us open up understanding around the gender conversation by telling more and more stories of remarkable transgender children across the country.

DONATE The GenderCool Project seeks to reach every corner of the country with positive and powerful stories about who transgender kids and their peer allies are rather than what they are. We leave the labels at the door and build understanding through storytelling about the accomplishments of these remarkable young leaders.