Jennifer Grosshandler

Founder

Jennifer GrosshandlerA veteran marketing consultant, Grosshandler brings fresh perspective, energy and light bulb moments to iconic brands across industries. At global PR giant Edelman Worldwide, she rose to senior vice president/group head. In 2000, she launched her own consultancy and has supported mega-brands such as McDonald’s, Netflix, Starbucks and Allstate.

She is also the parent of an 11-year-old transgender daughter; a journey that has propelled her to become a national advocate and speaker intent on shedding light and levity on the gender conversation. Inspired to help others tell their story, Grosshandler is launching The GenderCool Project, an awareness campaign to bring to life exceptional stories of transgender young people. She is also on the front line of school policy work for gender inclusive schools in Illinois, helping to lead the charge in multiple school districts, representing more than 35,000 students.

Speaking engagements include: Northwestern University, the American Academy of Pediatrics annual convention, Lurie Children’s Hospital, and Gender Odyssey Professional and Family conferences. She is a go-to for Midwest media and has been interviewed by the Chicago Tribune, Daily Herald, Landmark News, and CBS Chicago. She has also recorded her family story for StoryCorps, a national storytelling platform in partnership with NPR. A graduate of the University of Colorado, Boulder with a bachelor of science from the school of journalism, Jennifer is business-level fluent in Spanish and a medaled triathlete and marathoner.

Watch the Grosshandler Family Story

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Help us open up understanding around the gender conversation by telling more and more stories of remarkable transgender children across the country.

DONATE The GenderCool Project seeks to reach every corner of the country with positive and powerful stories about who transgender kids and their peer allies are rather than what they are. We leave the labels at the door and build understanding through storytelling about the accomplishments of these remarkable young leaders.